While capacity-building and confidence-building enable more women to advance to executive positions, the goal of equal participation is still far from being a reality. BPW International is giving high priority to create opportunities for women to rise to the level of top executives by collecting evidence on the return on investment when women become top executives. The aim is to use this testimony to persuade the relevant stakeholders such as companies, institutions, academia and governments that they would perform better if the percentage of females at top executive level increased and reached a par with men.